What's in a title

Turn off the TV, put up lights
That is the title of the latest article in the Boulder City Review (http://bouldercityreview.com/opinion/turn-tv-put-lights).

One of the things I always assumed was that they guy they hired to write the article would also write the title. That is not the case. I realized this from the first article I wrote Woodbury made lasting impression: Beltway bears name of man who championed transportation issues. This may surprise you given what a beautiful title it was, but as wonderful as it was it was not mine. I of course did not mind this after all they only paid me to write articles, not titles.  But I wish they would have warned me about my most recent article (see above). The problem with this article is that people in Boulder City know where I live and I have zero Christmas lights up. While I felt like my lack of Christmas spirit did not conflict with my article as a whole it clearly is not in line with the message of its title.

Despite how hypocritical it's title made me look I still hope you enjoy it.